Chase Her Co. · Running for Women With Full Lives

The Story

It starts with the miles nobody sees.

There's a woman out on the trail right now, miles into something most people wouldn't drive. She got there on mornings nobody watched, on runs squeezed between a job, an early alarm, and everything else a full life demands.

That's the story. Everything behind her is the caravan.

Chase Her Co.™ is for women chasing finish lines. First 5Ks, hundred milers, and every trail in between. Every age, every stage, kids or no kids. Her training isn't something the rest of us schedule around. It's something we schedule for.

The runner is the point. Everything behind her is the caravan.

What the three chevrons mean

The Three Chases

Her Chase

The center of everything. Women with full lives who train anyway: before the house is up, after the shift, in the hour nobody gave them. The training isn't what she does instead of her life. It's the part she refuses to give up.

The Crew Chase

Whoever is trying to keep up. Partners, kids, friends, dogs, a rig full of snacks and folding chairs. Crewing is love made logistical. These are the Trail-Heads.

The Love Chase

Everyone who says "go run, we've got this." The partner covering bedtime, the friend taking the early shift. Backing her isn't a sacrifice. It's the romance of the whole thing.

The Community

You don't have to run to belong.

Deadheads followed the band. Trail-Heads™ follow their runner: partners, kids, friends, dogs, and rigs, caravanning race to race, set up in the lot by dawn.

Race shirts are for finishers. This is for everyone in camp chairs at mile 40. If you've ever crewed anyone, you're a Trail-Head. She's still the one out there. We just refuse to be quiet about it. Trail-Heads everywhere, crew always.

First Drop · Coming Soon

Hats, stickers, and things to come.

Small batches, made for the women up ahead and the people behind them. When they're gone, they're gone.

Trail-Head Badge Sticker

3" die-cut, weatherproof. Belongs on a water bottle next to your race stickers.

FIRST 100 GIVEN AWAY AT RACES

The Trail-Head Trucker

CH monogram, embroidered. The unofficial uniform of every start line, made official.

SMALL BATCH · COMING SOON

Things To Come

Crew tees, kids' "I'M THE CHAOS" shirts, and wherever the trail goes next. Two feet or two wheels.

THE LIST HEARS FIRST

Open Door

Two things we're still looking for.

A cause worth backing

We want a Michigan organization supporting women in running, the outdoors, or an active life, and we want to send a set percentage of every sale to it.

We'd rather be told than guess. If you know one, or you run one, tell us. chaseherco@gmail.com

People to build with

Small makers, local shops, photographers, and other brands early in the same climb. The best things in this world get made by two people who each brought something the other didn't have.

Brands and makers, say hello. chaseherco@gmail.com